New Products Top Reason
People Attend
New products bring decision makers to trade shows. They want to see, taste, touch and feel the things that consumers are demanding and that will make their business more profitable and efficient.

Our New Product Previews Program is the best way for attendees to learn about the hottest trends, test the latest equipment and discover staple products with a new twist. Get your new product featured in this wide-reaching campaign. It's FREE to participate!

Multi-Media Campaign Reaches Thousands

• Your new product summary and photo featured in a 4-color direct mail piece sent to approximately 20,000 foodservice professionals.
• Product announcement under the "New Products" section of the Expo website.
• Colorful tabletop sign for your booth.
• "New Product" logo next to your company listing in the Program & Exhibit Directory.
• Media exposure through the Wisconsin Restaurant Expo's press campaign.
• New product email announcement sent to a qualified list of foodservice professionals.

Requirements to Participate

• New product or service must have been introduced to the U.S. market after March, 2008, not just a new line for your company.
• Must be an exhibitor in the 2009 Wisconsin Restaurant Expo.
• Please complete a separate submission for each new product you would like to promote.

Deadline

• The sooner you apply to participate, the faster we get your information on our website and the quicker we become your marketing partner.
• Inquire about deadlines for the direct mail piece and other promotions.

Cost

• Absolutely nothing!

If you would prefer to view a printable Adobe PDF version of our participation form,
click here and fax the completed form to the WRA at 608.270.9960.