Expo Sponsors Receive:

• Multi-media coverage in all event-related promotion
• Increased visibility for your brand before, during and after the show
• Your company name/logo appear in print, email and online
• Signage and recognition at the event
• Additional benefits unique to each opportunity, including exclusivity

Recognition packages are available to paid exhibitors of the 2012 Expo and are constructed based on level of support (ranging from $1000 to $25,000). Request info.

Sponsorship Opportunities:
The Bar All three days A popular stop on the show floor showcasing artful cocktails and trendy alcoholic beverages. Top-level sponsors provide input on the event’s direction and design! NEW! Biergarten All three days The Expo’s beer cellar is sure to be a hit for your brand. This designated area of the show floor showcases specialty beers and brewed beverages to a wide variety of attendee buyers. Shape the direction of a cool new event!
Coffee Kiosk Monday Expose your brand before the show opens on Monday! Greet attendees with morning beverages as they wait for the keynote to start and the show to open. NEW! Foto Fork All three days Your company facilitates pictures of attendees, as they pose in front of, next to or on top of, the Expo’s larger-than-life fork. Multiple points of brand exposure possible at this interactive art installation!
NEW! The Green Kitchen All three days A green resource center designed to showcase kitchen equipment and techniques to help attendees save resources and money. Culinary Theater All three days A high-profile culinary demonstration area hosting well-known chefs throughout the Expo. Pastry Studio All three days Sweet rewards await your company. Coat your name on the Expo’s hands-on dessert demos like icing on a cake. Visibility opportunities are prime, as sessions bring standing-room only popularity.
Educational Programs All three days Showcase your company’s commitment to ongoing and training and education for professionals in foodservice.
College Culinary Arts Competition Monday Top culinary students from Wisconsin colleges and universities compete to create stunning meals on-site, featuring your product.   ProStart® Invitational Tuesday Teams of high school students participate in day-long culinary, hospitality management and knife skills competitions.
Keynote Address Monday A prestigious kick-off event featuring a high-profile and well-recognized industry leader. Event receives high billing in promotional materials and draws hundreds of attendees.
Happy Hour Monday An after-hours event for professionals to mingle over music entertainment and drink specials. An ideal setting to promote your brand away from the show floor. Awards Dinner Tuesday A formal evening of fine dining, attended by and celebrating the state’s top restaurateurs.
Show Program All three days Sponsor the show program and get top billing in a print piece distributed to a captive audience on-site. Or, reserve ad space to build recognition for your brand. Water Stations All three days Water cooler stations are placed in multiple key areas within the exhibit hall.
Attendee Bags All three days Greet attendees in registration as they check-in with a custom-designed bag. Flood the show floor with walking billboards! Badge Lanyards All three days Put your name front and center around the necks of all attendees. Achieve high-visibility with a guaranteed sought-after item
Web Banners Generate awareness with a targeted audience through virtual real estate on the Expo home page. A variety of placements are available to suit your branding needs. Online Registration Send a customized email confirmation message to every attendee who registers online for the Expo. Custom Sponsorship Don’t see a perfect match? We’ll tailor an opportunity around your company’s unique sales and marketing goals.

Benefits for Sponsors:
Recognition packages are constructed based on level of support.

Silver/Bronze Sponsor (up to $5,000)

• Logo/name in event-specific print promo – over 35,000 distributed
• Logo/name on event webpage, with hyperlink to your website
• Name on at least one event-specific promotional email
• Logo/name on eye-level signage
• Verbal recognition during the event
• Logo/name recognition in Show Program on event page – 6,000 distributed
• Logo/name on event’s on-site materials

Gold Sponsor ($5000 and up)

• Logo on the Expo homepage and event web pages, with hyperlink to your website
• Logo in preview slideshow distributed to industry leaders to promote attendance
• Logo appears on at least one event-specific promotional email
• Logo appearing in emails distributed to advance registrants
• Logo in all pre-show print promotion of the event – over 100,000 copies distributed
• Logo and name recognition in Show Program on event page and sponsor recognition page – reaches 6,000
• Logo/name on signage in the event area
• Logo/name on event’s on-site materials
• Verbal recognition during event
• Logo on Expo welcome signage
• Logo displayed in preview slides just prior to the Keynote Address – viewed by hundreds of attendees

Platinum Sponsor ($7500 and up)

• Digital recognition: web and email
  • Logo on the Expo homepage and event web pages, with hyperlink to your website
  • Logo in preview slideshow distributed to industry leaders to promote attendance
  • Logo/name appears on one event-specific promotional email
  • Logo appearing in emails distributed to advance registrants
• Exposure in print
  • Logo in all pre-show print promotion of the event – over 100,000 copies distributed
  • Logo in one Expo advertisement in Wisconsin Restaurateur magazine – circulated to 14,000
  • Logo and name recognition in Show Program on event page and sponsor recognition page – reaches 6,000
• Onsite visibility
  • Banner above event area with logo and event name
  • Logo/name on signage in the event area
  • Logo/name on event’s on-site materials
  • Option to customize event area with product displays
  • A spokesperson from your organization participates in a speaking role
  • Verbal recognition during event
  • Logo on Expo welcome signage
  • Logo displayed in preview slides just prior to the Keynote Address – viewed by hundreds of attendees

Diamond Sponsor ($12,000 and up)
All benefits from the Platinum level sponsorship, plus:

• Branding rights to the event
  • Input toward event creation
  • Event to coordinate with sponsor logo colors
• Expanded digital presence
  • Logo/name appears on multiple promotion emails promoting the event
• Exclusive exposure in print
  • The Expo marketing team designs an 8.5x11” event-specific flyer for your company
  • Additional pages in show program devoted to the event
• Increased onsite visibility
  • Banner above event area onsite with logo and event name
• Exclusivity
  • Opportunity to become the exclusive sponsor for the event
• And additional benefits unique to each opportunity

Request Sponsorship Information:

You may also contact Dawn Faris at dfaris@wirestaurant.org or call 800.589.3211.