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Leadership Training Series
Affordable education sessions on superior service and leadership

VISIT Milwaukee has partnered with WRA and other hospitality professional organizations to present training sessions for you and your employees! Bob Brown, a highly-revered hospitality trainer, leads valuable education sessions to help you increase your staff’s service quotient - and your bottom line.

The seminars are very affordable – single sessions with the WRA member discount are only $15 per person (a $10 savings). Multiple sessions can be packaged for even more value, making it possible to train many of your employees for a very small investment.

Most sessions repeat over the course of the week to maximize your scheduling flexibility. Take a look at the schedule below, then register for your favorites!

Opening Keynote: Service Excellence for Lifetime Loyalty
Target audience: Owners, General Managers
September 26, 2011 • 3:30 pm – 5:00 pm • Hilton Milwaukee City Center

Citywide Leadership Reception following Opening Keynote
September 26, 2011 • 6:00 pm – 7:00 pm • Hilton Milwaukee City Center

The Eight Keys of Dining Sales Success
Enhancing the guests experience and increasing sales at the same time. Provide the motivation, skills and competencies to inspire your staff to become artful salespersons, experience makers and create guests for life. Covering six principles: 1) The statement technique; 2) Hook, line and sinker; 3) Senses that sell; 4) Storytelling; 5) The grouping technique; and 6) How to answer the question: “What’s Good?”
Target audience: Servers, F&B Directors, Directors of Restaurants, Key Supervisors
Tuesday, September 27, 2011 • 10:00 am – 1:00 pm • Frontier Airlines Center
Thursday, September 29, 2011 • 2:00 pm – 5:00 pm • Frontier Airlines Center
Saturday, October 1, 2011 • 10:00 am – 1:00 pm • Frontier Airlines Center

Service Excellence for Lifetime Loyalty
Engaging customers and driving sales. Covers five principles: 1) The six characteristics of a service champion; 2) The art of respectful phrasing; 3) The six steps of handling complaints; 4) The empathy tool box; and 5) Service dazzlement.
Target audience: Front Office Managers, Directors of Rooms, Valet, Door, Bell, Front Desk, Concierge, Phone Operator, General Customer Service, Airport Personnel, Taxi/Shuttle
Tuesday, September 27, 2011 • 2:00 pm – 5:00 pm • Frontier Airlines Center
Thursday, September 29, 2011 • 10:00 am – 1:00 pm • Frontier Airlines Center
Saturday, October 1, 2011 • 2:00 pm – 5:00 pm • Frontier Airlines Center

Coaching for Star Performance
Great presentations make’s manager’s presentations come alive, enhance learning and boost morale. And, effective coaching “turns talent into performance,” builds guest and employee loyalty, and brings dollars to the bottom line. Covering: 1) Pushing the right buttons for peak performance; 2) Building the A-team; and 3) The “What, How, Why” coaching of the game plan.
Target audience: Coordinators, Managers, Supervisors, Directors
Wednesday, September 28, 2011 • 10:00 am – 1:00 pm • Frontier Airlines Center
Friday, September 30, 2011 • 2:00 pm – 5:00 pm • Frontier Airlines Center

The Five Keys to Wine Sales Success
Getting unconfused and reaping the benefits! Covers: 1) Why wine is confusing; 2) Benefits of selling; 3) Wine demystification; 4) Wine lyrics; and 5) Steps of selling.
Target audience: Servers, Bartenders, F&B Directors, Directors of Restaurants, Key Supervisors, Catering Salespersons
Wednesday, September 28, 2011 • 2:00 pm – 5:00 pm • Frontier Airlines Center
Friday, September 30, 2011 • 10:00 am – 1:00 pm • Frontier Airlines Center



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