Wisconsin Restaurateur Magazine

Advertising Rates | Mechanical Requirements
Designer Tools & Submission Information | Sample Editorial Features | Printable Media Kit & Advertising Contract

Wisconsin Restaurateur (WR) is a high-quality, bi-monthly business magazine serving foodservice professionals throughout Wisconsin. The format is upbeat and progressive, with an exclusive focus on the foodservice industry. WR offers an excellent mix of industry news and foodservice features, pointing out trends headed our way and spreading the word on those that start here.

Published by the Best
Wisconsin Restaurateur is published by the Wisconsin Restaurant Association, one of the largest state restaurant associations in the U.S.

Longevity
Wisconsin Restaurateur has been published as long as the Association has been around -- since 1933!

Circulation
An annual audience of over 25,000 professionals receives our magazine for the news and views on Wisconsin's foodservice industry. An ad in our annual January/February "Expo Issue" will put you in front of every licensed foodservice professional in Wisconsin. This special issue has a circulation of over 14,000!

A targeted audience
Wisconsin Restaurateur is the only publication in Wisconsin with an exclusive focus on the foodservice industry... and it reaches an estimated 80% of Wisconsin's buying power in that market. Placing an ad in WR really does provide a direct link to prospective buyers and increased business.

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2010 Advertising Rates and Data

Four Color

Black and White

Premium Space Rates

• All premium space rates are priced "per issue."
• All premium space positions are non-cancellable

Insert Rates
Insert spaces are available in each issue. Due to the variety of insert options available, advertisers should contact the WRA to confirm specific rates.

Special Placement
Requests can be made for special placement within the magazine. Add 15% to space rate for this service.

Design Service
WRA staff is available to help advertisers design ads. The advertiser must provide a thorough mock layout and any logos, images, etc. There is a $50.00 minimum charge for any ad design work. Major changes to existing ads may also be subject to additional charges.

Billing Policy
Agency commission of 15% of gross billing is allowed only to recognized advertising agencies, provided the account is paid net 30 days.

The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are payable to the publisher.

Non-Payment Penalty
Advertiser and/or advertising agency assumes liability for 100% of contract price. Liability continues to accrue for any ads pulled under contract.

If payment on a specific issue is not made within 60 days of the invoice date, the remaining ads under contract will be pulled until full payment is received for ads run and ads pulled. Once full payment is received, ads will be reinstated in the next issue under contract. At no time may contract terms be extended.

Cancellation Policy
Cancellation of advertising space reservations will not be accepted after the advertising space closing date for a given issue. Premium space reservations are non-cancelable.

One-time advertisers must advertise in the issue indicated on their contract. Three-time advertisers are allowed to change the schedule of their ads, provided they indicate their intentions to the WRA before upcoming advertising space closing dates and all three ads must be placed within a one year period (from the time the initial ad is placed). Six-time advertisers must place their ads in six consecutive issues.

When copy or ad changes are not received at the WRA by the date all ads are due and reasonable attempts have been made by WRA staff to contact the advertiser, the last ad that was placed will be repeated (provided it is not dated in any way).

Contract/Insertion Order Policy
The publisher (WRA) will allow no ads to be placed for print without a signed Wisconsin Restaurateur advertising contract and/or an advertising agency insertion order.

All advertisers (including any advertising agency or a client thereof) are required to complete and submit to the WRA a signed Wisconsin Restaurateur advertising contract in order to receive multi-issue discounted rates. There are no exceptions. Agency insertion orders do not qualify the advertiser for multi-issue discounted rates unless they are accompanied by a signed Wisconsin Restaurateur advertising contract. All printed rates are subject to change before a signed contract and/or insertion order is received by publisher.

2010 Advertising Deadlines

Deadline Extensions
For all questions related to the possibility of extending any of the deadlines noted in the table above, please contact Ryan Pettersen at rpettersen@wirestaurant.org or 800.589.3211.  It should not be assumed that deadlines can be extended, but certain circumstances do sometimes allow for the possibility of an extension.

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Mechanical Requirements

Printing & Binding
WR is printed on a web offset press and saddle stitched.

Print Specifications
WR is printed using CTP (Computer To Plate) technology. New advertising materials must be received in digital form in order to comply with our workflow.

Submission of completed ads as PDF files is preferred. When generating a PDF file of your ad, please be sure your image files are of a high enough resolution (150-300 dpi) and that they are saved as either CMYK, greyscale or have the correct Pantone spot color. Any file containing RGB color will not work. Also be sure all of your fonts are embedded. Failure to embed all fonts can make it nearly impossible to use the file. Detailed information regarding ad creation specifications is provided below.

Designer Tools & Submission Information

Wisconsin Restaurateur Master InDesign File
To make the printing and design process easier, we use InDesign CS4. The new Master File can be used to ensure that full or half page ads with or without bleeds conform to proper dimensions. To use it, you need the InDesign CS version 3.0.1 April 2005 Update Patch installed or InDesign CS3. When the ad is complete, you can package the ad, collecting all images and fonts used, then stuff or ZIP it -or- you can export a PDF (preferred) using the PDF Optimization Instructions below.

PDF Optimization Instructions
The link above contains instructions for generating press-ready PDFs in InDesign for use in Wisconsin Restaurateur ads.

Click here to download a ZIP file containing our printer's exact PDF export settings for InDesign. To use the settings, open the ZIP file and save the file within (ID_Hoards PDFs Settings_REVISED.joboptions) somewhere where you will be able to locate it later.  Open InDesign and go to Adobe PDF Presets, then choose Define and import/load the new settings you just saved. The new preset/setting will then be available for you to use when exporting PDFs and will be called "ID_Hoards PDFs Settings_REVISED".

You may still download the Quark 4 Master file if you don't have InDesign. Quark files must be submitted as PDFs only. We don't recommend this option due to incompatibilities between the two programs, but realize that Quark is still being used by various design houses.

Submission Information
It is preferred that all incoming ads be submitted as PDF files. It is acceptable, and sometimes beneficial, if native files are included with the PDF file containing the ad. If including native files, we ask that all digital media be compressed into either a Mac-compatible self-extracting archive file such as a ".sea," ".sit," or ".hqx" or within a ".zip" file (PC). Submission via e-mail should not exceed 5MB per transmission. Any submission exceeding 5MB should be saved to a disc or burned onto a CD-R and sent via ground-transport or simply submitted via FTP (see below). Ads submitted via CD should be accompanied by a color laser proof. WRA cannot be held responsible for any design discrepancies when no printed proof is provided (including any files submitted via e-mail or FTP).

FTP Upload Information
Click here to upload your file(s) through your web browser to our FTP server.

When your ad has been uploaded, please send an email to rpettersen@wirestaurant.org to let us know it is there. Once we have retrieved it, we will reply to your message.

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Sample Editorial Features

Wisconsin Restaurateur does not pre-print an editorial calendar to cover upcoming topics in future issues. Click here to view an editorial calendar showing topics covered in 2009. The list of topics covered in 2009 should be used only as a sample.

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Printable Media Kit

You may download a printable Adobe Acrobat PDF version of the Wisconsin Restaurateur media kit including an advertising contract. After download, mail or fax the contract back to:

Ryan Pettersen
Wisconsin Restaurateur
Wisconsin Restaurant Association
2801 Fish Hatchery Road
Madison, WI 53713

Fax: 608.270.9960

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