Yelping Back

Yelp recently rolled out a feature that allows business owners to publicly comment on their reviews. This is a major change for the popular review site, which has received criticism in the past for not allowing businesses to post replies on the site. In the past, businesses could only contact the reviewer via the website and did not have the ability to post a public reply. According to Yelp CEO and co-founder Jeremy Stoppelman, public commenting is free for all local businesses. An owner simply needs to go to biz.yelp.com to instantly claim their page. Owners can get more information on best practices by reviewing the Business Owner’s Guide available on the
biz.yelp.com website.